Archetype Lighting

A San Francisco lighting consulting agency for all things illuminated. They specialize in hospitality, commercial and high-end residential. They care deeply about design and it shows.  For the branding, we wanted to create a bold, elegant and understated


- Identity

- Website

- Stationery


identity that fit well with the range of brands they represent. The website acts as a resource for architects, and designers who need to access specific brands for projects. We coded the backend on wordpress to allow Archetype to update, catalog and organize the technical specifications of each brand.